Advertising Standards

What is the ASA?
The Advertising Standards Authority (ASA) is the UK's independent regulator of advertisement across all media. ASA apply Advertising Codes. These are written by the Committees of Advertising Practice. Their work includes proactively checking the media to take action against misleading, harmful or offensive advertisement but also acting on complaints.

What is CAP code and what is its main categories?
There's two different types of CAP codes. One is Broadcast Advertisement and the other is Non-broadcast Advertising, Sales Promotion and Direct Marketing.

Broadcasting Advertisement:

04 Harm and offence:
4.1 - Advertisements must contain nothing that could cause physical, mental, moral or social harm to persons under the ages of 18.

4.2 - Advertisements must not cause serious or widespread offence against generally accepted moral, social or cultural standards.

4.3 - Advertisements must not exploit the special trust that persons under the age of 18 place in parents, guardians, teachers or other persons.

4.4 - Advertisements must not include material that is likely to condone or encourage behaviour that prejudices health or safety.


19 Alcohol:
19.1 - Radio Central Copy Clearance. Radio broadcasters must ensure advertisements for alcoholic drinks are centrally cleared.

19.2 - Advertisements must not feature, imply, condone or encourage irresponsible or immoderate drinking. That applies to both the amount of drink and the way drinking is portrayed. References to, or suggestions of, buying repeat rounds of alcoholic drinks are not acceptable. That does not prevent, for example, someone buying a drink for each member of a group. It does, however, prevent any suggestion that other members of the group will buy a round.

19.3 - Advertisements must neither imply that alcohol can be contribute to an individual's popularity or confidence nor imply that alcohol can enhance personal qualities.

19.4 - Advertisements must not imply that drinking alcohol is a key component of social success or acceptance or that refusal is a sign of weakness. Advertisements must not imply that success of a social occasion depends on the presence or consumption of alcohol.

Advert Analysis

Form of advert:
This advert is anti-realistic but is also realistic as the advert is set inside of the child's mind (imagining that the penguin is real). There are clear signs of CGI/animation involving the penguin and how it had come to life.

Style of advert:
The advert is dramatic in the romantic sense, it's also a little bit humorous

Article Post

Beginners Guide to Design: Mac Edition

In this guide I'll be talking about Illustrator, Photoshop, and what file formats they support. A file format is a popularly used method of storing information. Both Photoshop and Illustrator use TFF, JPEG, BMP, PNG, WMF, AI and PSD.

First I will be talking about Adobe Photoshop and it's many uses such as editing images and even creating images from scratch (e.g. people drawing on a new blank canvas or getting various images and putting them all into one image). Photoshop  is mostly used for editing pictures and manipulating certain parts of a picture to yours or to a bosses standards. Photoshop can also be used for designing logo's and creating new images from imagination. The people that use photoshop tend to be either people that have editing jobs in the media, teachers in media, photographers, and students. The reason a person or people that have a job in media editing may use photoshop is because they might be editing parts for a magazine or posters. The reason that teachers in media might use photoshop is to demonstrate how to use photoshop whether it be how to use tools or how to transform/edit different parts of a picture. Photoshop uses JPEG, BMP, and PSD files. Photoshop

The second programme I will be talking about is Illustrator

Graphics Research

JPEG Image Format:
A JPEG is a compressed image found in camera's and phones. It removes colours we can't normally see and also removes pixels. When it's saved, it uses lossy compression which is when an image loses a bit of it's quality as the file size decreases. JPEG stands for Joint Photographic Experts Group and is used for advertising on the internet due to it's lossy compression.

Where I got my information from - http://whatis.techtarget.com/fileformat/JPG-JPEG-bitmap


PNG Image Format:
A PNG is a raster graphics file format that supports lossless data compression. This format was created as a non-patented and improved replacement for Graphics Interchange Format (Also known as GIF), and is commonly used lossless image compression format on the internet. This format has a bigger file size therefor the image will be better quality when saved and it will not be compressed.

Where I got my information from - http://en.wikipedia.org/wiki/Portable_Network_Graphics


TIFF/TFF Image Format:
A TIFF/TFF is a format file for computers that store raster graphics images. This format is unpopular among published industry to both amateur and professional photographers in general. TIFF stands for Tagged Image Format File. TIFF files are mostly used in faxing, desktop publishing, 3-D applications, and medical imaging applications.

Where I got my information from - http://en.wikipedia.org/wiki/Tagged_Image_File_Format


BMP Image Format:
A BMP file format is a raster graphics image file format used to store bitmap digital images. BMP stands for Bitmap File. BMP file format can store 2D images of arbitrary height, width and resolution, both colour, in various colour depths, and monochrome in. It can also be used optionally with data compression, alpha channels and colour profiles. The Windows Metafile (Also known as WMF) specification covers the BMP file format and among other formats, BMP defines constants and structures.

Where I got my information from - http://en.wikipedia.org/wiki/BMP_file_format


WMF Image Format:
A WMF, also known as Windows Metafile, is an image file format designed for Microsoft Windows. WMF image files are intended to be portable between applications and may have both vector graphics and bitmap components. WMF acts in a similar manner to SVG files. WMF files store a list of function calls that have to be issued to the Windows Graphics Device interface (Known as GDI) to display an image on a computer screen. WMF is a 16-bit format in Windows 3.0.

Where I got my information from - http://en.wikipedia.org/wiki/Windows_Metafile


Photoshop:
Photoshop is an editing program for graphics that is used to create and manipulate images. Photoshop is useful for a huge range of imaging tasks, also used in fields as diverse as architecture, animation , astronomy, web designs, forensics and medicine. Photoshop's edit tools allow architects to improve and enhance images that they create, adding textures and shadows to make models more realistic or "perfect". Photoshop can also be used to edit backgrounds and create animations from still images.

Where I got the information - http://www.ask.com/technology/photoshop-used-934e98c9c59e106a


Illustrator:
Illustrator is used by graphics and digital designers to create vector images. These images are used for promotional events, logos or a persons own work. Illustrator can also create web graphics.

Where I got my information from - Self

DVD Cover Sleeve

In this post, I'll be showing progress of my DVD sleeve that I've made myself.

First I asked someone from my class if I could take a picture of their face for my poster. Taking one picture as I only really needed a picture of a females face. The lighting was already set up and the white background behind the model was also already set up.

Then I found an 18's logo and removed the white outside with the eraser tool. After this, I dragged and dropped the logo onto the image of my model along with a film4 logo. Naturally, the logo's were bigger than I wanted them to be so I used the transformation option in the Edit tab and clicked scale. This allowed me to resize the logo's to my preferred size.

I added a title and poster credits but with the title, I added a flair so that the B in my title BEYOND would be lighter and then the light would fade out through the title. I also edited a few monsters/creepy figures into my models eye. I did this by finding the images I wanted, placing them in the right positions and altering their colours a little bit; then setting my eraser tool to 30% and erasing the images a little bit so that they would blend into the background of the eye. Trying to spook anyone that looked into her eye properly.

With the front cover done, I started on the back of the DVD sleeve. First I found a background and resized it to the size I needed it to be and started to put various stuff on it. I chose this style of background because I thought it would go well with how the front cover was styled.

Using Google images, I found three separate images and resized them all with the transformation tool again. Putting the three images as one as if it was a film reel. Above the three images I created a tagline to try and draw people in to looking into my poster more and making it seem interesting. I did the text in dark writing because I thought it looked better than red writing.

Below the images this time, I wrote a shot paragraph trying to draw the viewer into my poster more. I also created a special effects text box to make the DVD sleeve seem like a real one and interesting. I then inserted transparent images such as the DVD Video logo, DOLBY Digital, PAL region 2, Copy rights logo and a bar code. I also added a content awareness box as well.



Gathering a Blue Ray heading and a spine for my DVD sleeve, I wanted to make it look more professional. I created the spine myself and blended the colours to make it look similar to the background of the back on the DVD sleeve. I got a transparent Blue Ray logo and DVD video logo and also an 18's logo. Putting my title BEYOND on the spine as well as the front. Trying to create the same flair effect as the front of the logo.

The image above is my finished DVD sleeve that I have been working on and showing progress throughout this blog post.

Film Poster Analysis's

First Movie Poster - 28 Days Later:
On this movie poster, you can already tell from the name of the film, the colours and the background of the poster that it is going to be a a horror/thriller. The posters colours consists of red, black, white and a yellow/orange. The red is being used the most because it signifies blood or/and danger. The reason this colour is being used is because it's a zombie movie that has the typical "infected by virus" storyline which then leads me onto the reason the colour black is being used. As you can see, there is a toxic sign in the middle of the poster and has scratch marks and signs of wearing on it. The colour black is also used in the bottom of the screen where the viewer of the poster can see Big Ben and buildings; Big Ben suggesting that the setting on the poster is in London. It also has a man or possible zombie walking in the middle of the poster yet again. The reason white is used on this poster is so that the title of the film, amongst the black and red, stands out over the viral infection/toxic sign. Above this, there is text saying in white capital letters "DANNY BOYLE REINVENTS THE ZOMBIE HORROR FILM AND IT'S 'SCARY AS HELL' ". There is also a release date and a tagline saying "YOUR DAYS ARE NUMBERED" in white and also a website saying "WWW.28DAYSLATER.COM". The yellow/orange is used for showing that when you turn and are infected, that's the colour that your eyes go.

Second Movie Poster - SAW:
In this poster, the colours it displays are white, black and like a light mossy/mould like green. The white is being used as a background colour and helps the mossy/mould like green foot with blood on stand out. If it was on a black background it wouldn't stand out as well. This colour is also used for the writing at the bottom of the cover in the middle, stating actors names, producers names and various other bits of the movie. The colour black is used for the title of the name that is in caps "SAW" and makes it stand out on the white background. The reason I think that this cover is a horror because of the very obvious foot that has been cut off and has blood dripping out of the severed end of it but also the way that the name of the film is written. The reason they would use the foot on a cover is to match the name and show that the foot has either been sawn off or cut with some medical equipment or could have very well been cut off with an axe.

Third Movie Poster - Drag Me To Hell:
With this poster, you can see a female being dragged by what looks like scorched hands (Three in total) as she is possibly screaming/shouting for someone to help her. The colours on this poster consist of black, red, yellow, skin toned, white and grey. The black is used for her coat and also for the background to give it a bit of depth. The red is used for the fiery flames of hell but the flames could also signify danger because of the colour red (e.g. orange flames would normally just come across as flames). Yellow is used for the woman's hair colour (Blonde) which seems to be lighter at the top of her head but gradually gets a bit darker once nearer to the flames and hands. The skin toned colour is for the woman's skin. White is used for the little window in the background to make the house more noticeable as it's against a black background and wouldn't be payed attention to much. White is also used for the colour of the title of the name to make it stand out from the flames. Grey is used for the ominous clouds against the black background. The reason I think that this is a horror is because of the obvious flames, the hands dragging the woman down and the name in capital letters "DRAG ME TO HELL" in white.

Fourth Movie Poster - Inception:
On this movie poster, there's quite a few things going on in the background such as the world moulding into a ball, many buildings and cars that seem to still drive along the bending road as if gravity wasn't real. The colours that are in this poster are red, black white, yellow and green. The red in this poster is used for the title screen "INCEPTION" in capital lettering but is also for the red name tags under Leonardo Dicaprio's name. Black is used for the road that Leonardo Dicaprio's is standing on along with the other four actors. The black is also used for the odd shading of windows, shadows etc. With this poster, the white is used for buildings and the gleam on windows and also for the dashed lines on the road. The yellow is used for the double yellow lines on the road that still carries on even though the road seems to be bending upwards. The green is used for the trees on the poster which run along the road but the clearest ones are the two on the right of the poster. This poster comes across as horror/mystery to me because Inception means to do an act/process and since Leonardo Dicaprio has a gun in his hand along with another actor that has a gun, it leaves the person looking at the poster wondering what's going to happen or what act/process they will preform.

Poster Proposal

Name: Claire Noble

Date: Tuesday 30th September 2014

Proposal for creative media production project: 

Format and Medium: DVD sleeve

Sector: Filming advertisement and marketing.

Working Title: Beyond

Genre: Mystery and drama (Possibly horror).

Intended audience and age: I intend to aim this at 18 years +. The audience I'm aiming this at will most likely like the films Inception, Constantine and Donnie Darko etc.

Summary of content: At the age of five, Sam Hayes had strange dreams about what lurked in the dark and could often lucid dream. Everything held itself together and she thought nothing of it. That was until she had hit her seventeenth birthday; that's when it all started to change. Her dreams became worse and much more real. So real that she thought she was seeing the monsters and "things" in her dreams in real life. But what even she didn't know is that things were about to get worse and her fate was sealed by God himself. 

Summary of style: Possibly dark colours with the odd light colours. This will leave mystery to the film poster as they might not know what to think of what's going to happen (e.g. dark background for horror and light background for a happy themed film).

Legal and ethical considerations: To not copyright anything or disturb/upset any companies, I will conduct research on companies such as BBFC to see which option applies to my poster or the genre of the poster.